WhatsApp Set For Major Update

WhatsApp is the most popular messaging service in the world, according to Statista. The market and consumer data site has insisted WhatsApp surpasses Facebook Messenger and WeChat in terms of monthly users. Since it launched on both the iOS App Store and Google Play Store, WhatsApp has remained an ad free service. Although the software used to cost 69 pence to download, after it was acquired by Facebook the initial fee was dropped.
This meant WhatsApp could be harnessed for free, meaning a host of new users flocked to the service.

However, rumours have been swirling recently that Facebook is planning to bring ads to WhatsApp in an effort to monetise the service.

And while publications such as WABetaInfo, a site renowned for trawling through WhatsApp alpha and beta code and finding hints at forthcoming features, has insisted ads have been spotted on the client, it had not been officially confirmed.

But now the vice president of WhatsApp, Chris Daniels, has clarified that ads will be coming to the app’s Status section.

Speaking to the Indo-Asian News Service (IANS), Daniels said: “We are going to be putting ads in ‘Status’.

“That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp.”

However, it was not clarified when such a feature would debut on WhatsApp, but, if the function was indeed found in code spotted by WABetaInfo, it could indicate status ads could arrive sooner rather than later.

It was also not discussed whether ads would appear on all WhatsApp platforms.

WhatsApp Status was introduced back in 2017 and took cues from Snapchat’s Stories feature.

It allowed users to post images and video that would expire after 24 hours.

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